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AI receptionist for medical practices

Patient calls answered, even when your whole team is busy

CliniCall answers straight away, books appointments in your practice software, transfers the call to the front desk when it is staffed and turns the rest into a clear callback request for your team.

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The assistant answers as the practice’s front desk and says it is the practice’s virtual receptionist whenever a caller asks. It never pretends to be a person.

What CliniCall has booked at Clarivis since June 2026

additional revenue a month from the assistant’s bookings
€3,967
return on the subscription
1,231%
appointments booked by the assistant, on top of online and desk bookings
172
calls answered
784

Clarivis (a pseudonym), ophthalmology, Luxembourg and Belgium · production data from 1 June 2026 to 6 October 2026 · additional revenue: only the assistant’s bookings, each at the practice’s average of €97; bookings made online or at the desk are not counted · revenue, not profit · return after the subscription at list price, excl. VAT and setup · Read the Clarivis case study

The return on CliniCall

Every figure here is additional revenue: the appointments the assistant books on the phone, on top of those the practice already takes online and at the desk. These figures start from the one practice whose results we publish: a single practitioner, the smallest a practice can be. A bigger practice gets more calls and books more, but pays for minutes per location, not per practitioner.

€3,669

net gain a month at Clarivis (a pseudonym) after paying for CliniCall: a single-practitioner practice on two sites.

Additional revenue only: the assistant’s bookings from 1 June 2026 to 6 October 2026, each at the practice’s average of €97, not the bookings made online or at the desk; revenue, not profit; subscription at list price, excl. VAT and setup.

The assistant books about 41 appointments a month for Clarivis, on top of the bookings the practice still takes online and at the desk. At the practice’s average of €97 an appointment, that is €3,967 a month in additional revenue. Its two locations would pay €298 a month for CliniCall at list price, which leaves a net gain of €3,669 a month, €44,028 a year: a return on investment of 1,231%, and the subscription pays for itself in 3 days.

A group practice of 4 practitioners on one site, with the same calls per practitioner and the same booking rate, would book about 164 appointments a month on top of its online and desk bookings, €15,869 in additional revenue. Minutes are pooled per location, not per practitioner, so one Plus package with its extra minutes would cost about €502: a net gain of €15,367 a month, €184,404 a year, and a return on investment of 3,061%. This assumes the assistant books straight into the practice’s software, as it does at Clarivis; where it cannot, the appointment request reaches your team, who call the patient back to confirm it.

Estimate what unanswered calls cost your practice

The two practices side by side
Clarivis, measured, 1 practitioner, 2 sites Group practice, modelled, 4 practitioners, 1 site
Assistant’s bookings a month 41 164
Additional revenue a month €3,967 €15,869
CliniCall a month €298Standard × 2 €502Plus
Net gain a month €3,669 €15,367
Return on investment 1,231% 3,061%
Pays for itself in 3 days 1 day
Net gain a year €44,028 €184,404
Measured: production data from 1 June 2026 to 6 October 2026, averaged per month. Additional revenue: only the appointments the assistant booked, each at the practice’s average of €97; bookings made online or at the desk are not counted. Revenue, not profit, including patients who might have called back anyway. Prices: list prices per location, excl. VAT and the one-time setup. Modelled: the same rates scaled to 4 practitioners, an estimate and not a promise. · Pricing
How these figures are made
  1. Bookings a month are the appointments the assistant booked at Clarivis from 1 June 2026 to 6 October 2026, divided by the 4.2 months of that period; bookings made online or at the desk are not counted.
  2. Each booking counts at €97, the average value of an appointment by the practice’s own figures, reported on 7 October 2026: revenue, not profit.
  3. Minutes are the seconds of every answered call added up, as billing counts them: about 431 a month at Clarivis and 1,726 in the group practice. The package is the cheapest one for those minutes per location, at list price; a practice on two sites counts as two locations, and setup is quoted separately.
  4. Net gain is the additional revenue minus the subscription. The return on investment is the net gain divided by the subscription, rounded down; the payback is the subscription divided by a day’s booked value, rounded up. A year is twelve months of net gain.
  5. The group practice multiplies the calls, the appointments, the minutes and their value by 4. That a bigger practice gets as many calls per practitioner is an assumption, not a measurement.

The phone rings while you are with a patient

  • Calls arrive at the busiest moments

    Mid-morning and early afternoon are when patients call most, and exactly when nobody at the desk is free to pick up.

  • A missed call is often a lost booking

    A patient who can’t get through may simply try the next practice instead of leaving a message.

  • Every routine call interrupts care

    Rescheduling, opening hours, directions: each one pulls someone away from the patient in front of them.

Appointments booked during the call

Everything else goes to your team: transferred when the desk is staffed, otherwise as a callback request.

  1. The patient calls your usual number

    Patients keep calling the same number. Calls reach the assistant when your team is busy, or all the time: your choice.

  2. The assistant answers immediately

    It answers as the practice’s front desk, says it is the virtual receptionist if asked, and works out what the caller needs.

  3. It books in your software

    It takes the patient’s name and date of birth, offers real free slots and writes the appointment straight into your practice software.

  4. Anything else is transferred or becomes a callback request

    Medical questions, urgent cases and special requests are transferred to the front desk when it is staffed; otherwise your team receives a summarised callback request. It never guesses an answer.

Made for practices that live on the phone

  • Ophthalmology

    Consultations, follow-ups and surgery questions across several sites, with urgent cases routed by your rules.

  • Opticians and hearing care

    Eye tests, contact lens checks and hearing appointments booked straight into your diary.

  • Dental and orthodontics

    Check-ups and hygiene visits booked in your diary; reschedules become callback requests and emergencies follow your rules.

  • General practice

    Appointment requests, repeat questions and practice information, with anything clinical left to your staff.

Books directly into your practice software

CliniCall reads real availability and writes appointments into the system your team already uses. No double entry, no second calendar.

  • Mikrono

    Live

    Availability, bookings and patient files. Live in production since June 2026.

  • XEYEX

    Live

    Availability and booking for opticians in the UK and Ireland, through the practice’s XEYEX online booking. Live in production.

Using different software? Tell us which. Integrations are built per practice.

What unanswered calls may cost your practice

The calculator opens on sourced starting values; replace them with your own figures. The result is a rough estimate, not a promise.

calls
%

that is 10 unanswered calls a day

€
Assumptions: 40% would book, 21 working days
%
days

Monday to Friday, less public holidays.

Starting values for General practice, each with its source under the field. Change them to your own figures.

€2,520

Revenue at stake per month

84 missed bookings a month, €30,240 a year

How it adds up

40 calls × 25% × 40% × €30 × 21 days = €2,520

An estimate, not a guarantee of results. Each starting value is a published figure where one exists and our own estimate otherwise, with its source under its field. Replace them with your own figures.

Missed-call calculator

See it answer a call for your practice

A 30-minute demo by video. We show the assistant live and look at how it would fit your practice, your software and your rules.

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